B2B Social Media - Same Channel Different Story

In the past I had pointed to an article I had written in Social Samosa explaining how B2B Social Media is different from B2C. The focus then was on what are the different objectives and hence strategies that would apply. Knowing how social media would be different for B2B though is only half the story - how can you best leverage it's many forms and channels for the greatest benefit is the next important step.

In another article I wrote for Social Samosa I had tried to take a closer look at some specific social media channels - FaceBook, LinkedIn and Twitter. The article tries to set out some specific objectives that could be best served by each channel and also some thoughts on what sort of activities would shine best. I hope it helps you make a choice from among these channels when you yourself have to make your pick.

http://www.socialsamosa.com/2014/04/b2b-social-media-facebook-twitter-linkedin/

The Choice Is Yours!

In The LimeLight - An Agency Feature On Midas Touch Consultants

Staying afloat in the social sea

Regulars here would know that I am the co-founder of Midas Touch Consultants, a digital and social media marketing agency. The agency focuses on working with small to mid sized companies interested in leveraging the power of digital and social media for true business outcomes. My partner, Radha Giri, and I are both from a business rather than branding background and this tends to colour how Midas Touch approaches social media strategies - the focus almost always ends up being tilted in favour of business outcomes over just branding.

We have been getting attention from the right quarters over the last year or so. This link leads to a feature that Social Samosa carried on the agency - its interesting how they have set up the article. Apart from just introducing the agency and its key personnel (there's a snappy picture of me too - suit up!) it also tries to get at the soul of the organization - makes for interesting reading. Do read it to get a better understanding of who we are and what we believe in.

http://www.socialsamosa.com/2014/04/social-media-agency-midas-touch/