On the 6th of Sept., 2014 my partner in crime at Midas Touch, Radha Giri, and I had the honour of presenting our thoughts to The Pune Digital Marketers. This group is an extremely active and enthusiastic group of professionals from the, no prizes for guessing, Digital Marketing space. We decided the session would be the perfect opportunity for us to present our oft-talked about but seldom exposed to the outside world idea - The Integrated Approach to B2B Lead Generation.
In conversations with our clients in the BB space over the last year or so we have been trying to put in place a mechanism that allows each of the distinct functions within the Marketing, Inside Sales and Sales organizations pull in the same direction with the objective of increasing the effectiveness of all of them. There was also room for several popular social media techniques in the mix - social listening, social selling, content marketing, influencer marketing and the like.
The session was wonderfully organized and well attended - standing room only as the picture shows. Radha & I were struck by the quality of the audience and the sharp questions. The entire interaction lasted close to 3 hours and while we cannot capture everything that was covered in that time the PPT we used may serve as a pointer. Some more info. can be found on Twitter by searching for #PuneB2BSocial - the official hashtag for the event.
We look forward to more such events in the future - this was buzzing !
http://www.slideshare.net/SanjeevNambudiri/an-integrated-approach-to-b2b-lead-generation-and-social-media
