Every sales person I meet has that nagging feeling that the rules of the game have changed. There is also the acknowledgement that Social Media may have something to do with that change. That being said the hard-boiled sales personality type set in the ways that have proven successful so far needs convincing before a new course is charted. In this piece I wrote for Social Samosa, India' leading social media news and information source, I tell the story of a legen-(wait for it)-dary sales closure that inspired many from the days before social media. Knowing what I know now I try to then find places where that story would be different today specifically due to the impact of social media.
The title of this post was originally "Sales In The Time Of B2B Social Media" in a kind of ham-handed nod to Gabriel Garcia Marquez but for many excellent reasons this was changed - better that than "One Hundred Years Of Solitude" one has to say.
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| B2B Sales & The Impact Of Social Media |
